![]() Since point-of-purchase marketing can be so helpful, you might be interested in learning more about your options. They differentiate themselves from other marketing devices made to draw new customers into a store by focusing on calling their attention to exclusive offers or particular products when a customer is already shopping. Companies might place them near advertised items and where customers are more likely to make a purchase decision. You can often find POP displays standing alone with shelving or other storage devices attached to them to hold products. Generally, these displays prompt shoppers to buy the item and provide information about its benefits. They set potential buyers on a path to purchase by exposing them to attractive products. ![]() The location of your POP display is very important. Sometimes referred to as point-of-sale displays, POP displays are advertisements placed beside or near merchandise. What Are POP Displays?Ī POP Display means a point-of-purchase display. To get potential customers' attention and better sell your products, find out more about what POP displays are, the kinds available and the reasons to use them. You might have top-of-the-line products, but without an eye-catching display, they can easily get lost in the sea of options at any retail store. If you want to successfully market merchandise and sell products at retail, it's crucial to showcase your products in a way that highlights their benefits front and center at the point of purchase (POP). In the world of product displays, appearances are paramount.
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